Case Study / 01

Harbor Haven

A GoHighLevel hospitality system built to create a clear journey from accommodation discovery to direct-booking inquiry—and organize every new lead behind the scenes.

Explore Case Study ↓ View Live Project ↗
Platform GoHighLevel
Industry Hospitality
Focus Direct Booking
Role Funnel + CRM

01 / Problem

Good-looking pages can still lose booking opportunities.

The challenge was to connect the guest experience with the system working behind it.

Potential guests needed a simple path to understand the accommodations, see why direct booking matters, and take the next step without going through a confusing booking journey.

  • 01 Make accommodations easy to explore Present the available stay options in a clear and organized structure.
  • 02 Create clear booking actions Place direct-booking calls to action at the right points throughout the guest journey.
  • 03 Capture useful inquiry information Collect the guest and booking details needed for effective follow-up without unnecessary steps.
  • 04 Organize every new opportunity Turn each form submission into a structured CRM opportunity instead of another unorganized contact.

02 / Solution

One clear journey from discovery to follow-up.

I structured the experience around how a guest naturally moves from interest to inquiry, while GoHighLevel handles the organization behind every action.

01

Discover

Meet the property and understand the overall guest experience.

02

Explore

Review the rooms, amenities, and available stay options.

03

Build Trust

Understand the property details and direct-booking benefits.

04

Check Availability

Move toward booking through a clear and focused action.

05

Submit Inquiry

Provide the relevant guest and stay information.

06

Follow Up

Enter an organized booking process inside GoHighLevel.

The result is a connected system—not separate pages, forms, contacts, and workflows competing for attention.

03 / Build

What I built inside GoHighLevel.

The project connects three layers: the guest-facing funnel, the CRM structure, and the automation logic that moves every inquiry into a clear booking process.

Front End 01

Funnel & Website

A responsive hospitality experience with deliberate paths toward availability and direct-booking inquiry.

  • Property and accommodation presentation
  • Room and amenity information
  • Direct-booking calls to action
  • Inquiry and availability forms
  • Thank-you page experience
  • Desktop and mobile layouts
Back End 02

CRM Structure

A clean operating structure that ensures every inquiry arrives with the context needed for follow-up.

  • Contact creation and organization
  • Custom booking fields
  • Tags and lead-source tracking
  • Booking pipeline stages
  • Opportunity creation
  • Inquiry status management
System Logic 03

Automation

Workflow logic connecting each form submission with the right internal actions and follow-up process.

  • Form-submission triggers
  • Contact field and tag updates
  • Internal team notifications
  • Pipeline and opportunity actions
  • Lead follow-up structure
  • Booking-related communication
Guest Experience → Lead Capture → CRM Organization → Automation → Follow-Up

04 / Test

Tested from the first click to the CRM.

A build is not finished when the page looks right. I tested each important step individually and then verified the entire customer journey from beginning to end.

Front-End QA

  • Desktop responsiveness
  • Tablet responsiveness
  • Mobile responsiveness
  • CTA links and navigation
  • Forms and field validation
  • Thank-you page flow

GHL System QA

  • Contact creation
  • Custom field data
  • Tag assignment
  • Workflow enrollment
  • Opportunity creation
  • Pipeline placement

End-to-End Test Journey

Verified Path
01
Visitor clicks a booking CTA The selected button leads to the correct inquiry action.
02
Form captures the stay details Required guest information passes through accurately.
03
Contact is created or updated Custom fields, tags, and lead-source data are checked.
04
Workflow enrolls the lead Trigger conditions and automation actions are verified.
05
Opportunity enters the pipeline The inquiry is placed in the correct booking stage.
06
Follow-up begins The next communication and internal alert are verified.

05 / Walkthrough

See both sides of the system.

The front end creates the guest experience. The backend walkthrough shows what happens after someone submits a booking inquiry.

01

Live Experience

See what the guest sees.

Explore the customer journey from property discovery and accommodation selection to direct-booking inquiry.

View Live Project ↗
02

Behind the Build

Follow what the system does.

See how lead capture connects to contact organization, automation, pipeline movement, and follow-up.

Explore System Flow ↓

Behind the System

What happens after an inquiry?

A structured operational path keeps every guest inquiry visible, organized, and ready for the next action.

01

Lead Captured

The guest submits booking or availability details.

02

Contact Organized

GoHighLevel stores the information for follow-up.

03

Workflow Triggered

The correct automation begins from the action.

04

Opportunity Created

The inquiry enters the appropriate booking pipeline.

05

Follow-Up Begins

Communication and internal notifications start.

06

Lead Progresses

The opportunity moves through a visible process.

The Result

A connected booking journey—not just a website.

The completed build connects the customer-facing experience with the operating system behind it. Instead of treating the website, forms, CRM, pipeline, and automation as separate pieces, they work together as one organized journey.

Website + Lead Capture + CRM + Pipeline + Automation + Follow-Up
Built With
GoHighLevel Funnels Forms CRM Pipelines Opportunities Workflows Custom Fields Tags Responsive Design QA Testing

Need a GoHighLevel system that works beyond the page?

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